Award-winning organic beauty brand, Odylique, expands its range with Gradual Glow Self-Tan Serum, an innovative facial tanning product designed to deliver a buildable, streak-free radiance, while actively nurturing and supporting skin health.
Formulated specifically for those who usually find self-tanning formulas irritating, this lightweight serum uses plant-derived DHA and date palm melanin to create even, natural-looking colour. At the same time, high-performance botanical actives maintain hydration and comfort:
- Acacia-derived phytocollagen to smooth the appearance of skin
- Prebiotics to support the microbiome and encourage natural hyaluronic acid production
- Organic rose water and aloe vera to hydrate and soothe
- Botanical peptides to enhance radiance and skin vitality
For Odylique, the launch is about inclusivity in the tanning category. Abi Weeds, co-founder, says:
“At Odylique, the same principle applies across sun care and self-tan: if you have sensitive skin, you shouldn’t have to compromise. It was important to prove that self-tan doesn’t have to come at the expense of skin health.”
Gentle enough for daily use, it can be used on its own for a sun-kissed boost or mixed with a favourite moisturiser for a more gradual glow. For enhanced luminosity, it can be layered with the Odylique Superfruit Concentrate.
Tested on Sensitive Skin:
- 100% reported a streak-free finish
- 100% found the serum to be non-irritant
- 75% felt their skin was moisturised without an additional moisturiser
Abi explains the inspiration behind the innovation:
“We kept hearing from customers with sensitive skin that they couldn’t tolerate conventional self-tans, often due to added fragrance or harsh formulations. Most products focus on fast colour, not skin health. We wanted to take a skincare-first approach and create a tanning serum that delivers results, but still only uses 100% natural ingredients with benefits for the skin.”
“What makes this serum exciting is how the botanicals work alongside the tanning actives. Ingredients such as prebiotics and plant peptides support the skin, while the colour develops gradually from plant-derived DHA and date palm melanin. It’s a much more balanced approach. You’re not just adding colour, you’re caring for the skin at the same time.”
Good to Know:
- Certified 100% natural, and 72% organic (COSMOS Organic)
- Dermatologically tested as suitable for sensitive skin
- Free from wheat, dairy, soy, and common allergen nut oils
- Vegan & Cruelty-free, tested only on human volunteers
- Handmade in the UK in Odylique’s own ecological factory
Availability: Available at odylique.co.uk from 30th March 2026 RRP: £29 for 30ml
*In a cosmetic consumer panel trial of 20 volunteers, including 15 with self-declared sensitive skin. Individual results may vary.
