Cardiff, Wales – White Dove Motor Group, one of South Wales’ most established automotive retailers, is proud to announce its appointment as the first official Geely Auto network partner in South East Wales, marking an exciting expansion of the Group’s brand portfolio.
Founded in 1961, White Dove Motor Group is a family-owned and operated business that has been serving motorists across Cardiff and South Wales for over 60 years. The Group is an authorised retailer for Škoda, SEAT, CUPRA, Suzuki and now Geely Auto, while also offering a wide range of high-quality used cars from all makes and models. Customers benefit from a comprehensive suite of aftercare services, including MOT testing, servicing, repairs, genuine accessories and tailored maintenance packages.
The addition of Geely Auto represents a significant milestone in White Dove’s continued growth. Headquartered in Hangzhou, China, Geely Auto Group is a forward-thinking global automotive manufacturer, overseeing renowned brands including Volvo, Lotus, Polestar, Lynk & Co and Zeekr. Geely Auto has become widely recognised for its commitment to sustainability, cutting-edge design and high-quality engineering, making it one of the most dynamic automotive groups in the world today
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Having officially launched in the UK in October 2025, Geely Auto’s first UK model, the Geely EX5, combines advanced electric technology with practical design. Offering a 267-mile range, a 20-minute rapid charge time and an up-to-8-year warranty, the Geely EX5 reflects the brand’s commitment to innovation, quality and sustainability.
“We’re thrilled to be the first dealership in Wales to represent Geely Auto,” said Edward Hughes, Director at White Dove Motor Group. “This partnership not only allows us to offer another innovative global brand to our customers but also reinforces our long-standing commitment to providing South Wales drivers with choice, quality and exceptional service.”
“We’re proud to partner with the White Dove Motor Group, as we bring Geely Auto to South East Wales,” said Adam Harkin, Dealer Development Director at Geely Auto UK. “The Geely EX5 represents the beginning of our journey to make advanced new energy vehicles accessible to all; combining technology, value and quality in one exceptional package. Working with a trusted partner like the White Dove Motor Group enables customers in South East Wales and beyond to experience Geely Auto first-hand, as we continue to build a national network.”
With this partnership, White Dove Motor Group now represents five major automotive brands across Cardiff and South East Wales – a testament to the company’s ongoing investment, growth and dedication to the South Wales community.
https://geely.whitedovemotorgroup.co.uk/
