Unplugged, the UK’s leading digital detox escape in nature, reveals its new ‘Reconnect Robe’ — designed to encourage friends and couples to spend meaningful, distraction-free time together.
Available online and launched ahead of Valentine’s Day, the ‘Reconnect Robe’ is the latest initiative from Unplugged to support its mission of helping people disconnect and improve their overall relationship with devices, themselves and loved ones.
Today, 46% of people in relationships admit to phubbing (phone snubbing) and feel their partner’s phone use diminishes intimacy and satisfaction. Research shows even the presence of a phone — face down on a table — lowers the quality of conversations and connection. The ‘Reconnect Robe’, aims to combat this by promoting shared, undistracted moments – like guests would experience at a ‘device free’ experience at Unplugged’s cabin.
Designed for two with an oversized, wrap-around fit for couples, the robe inspires intimacy and digital-free connection. Each robe also comes with tailored ‘Unplugged Reconnect Prompt Cards’ featuring playful activities like ‘robe yoga’ or challenges like ‘walking, or running, in each other’s shoes.’ Perfect for cozy cabins or quiet moments at home, the robe inspires couples to focus on the present and enjoy quality time together
Commenting on the introduction of the new Unplugged Reconnect Robe, Unplugged’s co-founder Hector Hughes, says: “The reconnect robe is a fun and playful reminder that comes with an important message. We have hundreds of couples staying each year, with most wanting to improve the quality of their relationships. We hope this robe reminds people to spend quality time together, not just while you’re here at our cabins, but in everyday life too.”
On arrival at Unplugged’s eco-friendly cabins, guests lock their phones away in unique lockboxes for a 72-hour digital detox — the scientifically proven optimum time to experience benefits like better sleep, reduced stress, improved focus, and strengthened human connection. With 67% of Unplugged’s bookings made by couples, the company’s cabins provide the perfect backdrop for a rejuvenating and distraction-free getaway.
Unplugged currently has 32 eco-friendly cabins across the UK (including locations near London, Manchester, and North Wales), one in Spain – all situated 1-2 hours from major cities. This approach is proving popular, with 90% occupancy recorded across all cabins in 2024. The trend of digital detoxing continues to grow, appealing to couples, families, and individuals looking to escape the stresses of modern life and reconnect with themselves and others.
The ‘Reconnect Robe’ is available for pre-order & purchase from the online Unplugged Shop and costs £120. It will also be available at select Unplugged cabin locations beginning March.
