Italian clinical skincare brand Miamo enters the UK on 15 April 2026 with nationwide e-commerce and new innovations including a freeze-dried Vitamin C serum, a protective lip treatment and advanced body care treatments.
London, April 2026 – Italian clinical skincare brand Miamo officially launches its e-commerce platform in the United Kingdom on 15 April 2026, marking a significant milestone in the brand’s international expansion. From this date, the full range will be available via miamo.com, with shipping available nationwide.
Founded in 2012, Miamo remains entirely family-managed across every pivotal role. Co-founding pharmacists Dr Elena Aceto di Capriglia and her daughter Dr Camilla D’Antonio shape the brand’s scientific vision through an enriching intergenerational dialogue, powered by advanced scientific research and a results-driven approach. Strategic direction of the brand’s holding is led by co-founder, son and brother Giovanni D’Antonio, Chief Executive Officer, combining forward-thinking vision with an uncompromising commitment to integrity.
The UK e-commerce platform launch introduces Miamo’s protocol-based approach to skincare to a new audience, combining pharmaceutical expertise, clinical testing and personalised skincare protocols designed to deliver measurable, long-term results. Built on a philosophy of effectiveness, transparency and education, the brand supports both consumers and skincare professionals through targeted solutions tailored to individual skin needs.
Coinciding with the launch, Miamo unveils a selection of new product innovations, further expanding its treatment-led offering across both face and body.
Superdose Vit C+ Radiance Activator Freeze Dry Serum, available as a 5ml treatment at £38 or a pack of 3 x 5ml at £86
The Superdose Vit C+ Radiance Activator Freeze Dry Serum is an advanced antioxidant treatment formulated with freeze-dry technology to preserve the potency and stability of Vitamin C and other active ingredients.
At the heart of the product is innovative freeze-drying technology, a highly advanced process that preserves the integrity of the active ingredients and maintains the efficacy of Vitamin C until the moment of use.
Through freezing, sublimation, and final drying, the formula is transformed into an ultra-stable powder, protected from oxidation and contamination. The result is a Vitamin C that retains all its potency, activated only when it’s truly needed—on the skin. This technology not only enhances efficacy but also ensures greater tolerability, making the product suitable even for the most sensitive skin and significantly reducing the formation of irritants.
In addition to Vitamin C, Carnosine Peptide counteracts the glycation process, preventing the formation of AGEs (Advanced Glycation End-products) and preserving the elasticity and functionality of collagen, while helping to prevent photoaging and hyperpigmentation.
Lycopersicum Leaf Extract protects against environmental aggressors, contributing to cellular detoxification and the maintenance of skin vitality.
The formula is completed by Centella Triterpene Complex, known for its soothing, anti-inflammatory, and reparative properties, ideal for reducing redness and strengthening the skin barrier. The result is a comprehensive treatment that acts on multiple levels: protection, regeneration, and visible improvement in skin quality.
Formulated to fight dullness, uneven tone and environmental stress, it works to enhance radiance while supporting overall skin resilience.
Designed in Italy and developed using the advanced expertise of Korean scientific laboratories, this new serum represents a significant advancement in modern skincare: a product that does more than just treat the skin’s surface; it works deep down to influence the mechanisms that determine skin quality over time. Because today, more than ever, skin health is measured by its radiance.
Available as a 5ml treatment designed to last approximately 10 days, or as a pack of three for a more extended one-month course, the format reflects Miamo’s protocol-led approach, encouraging consistent, results-driven use over time.
Lip Gloss Aging Defense SPF 30 PA+++, 5ml, £25
The Lip Gloss Aging Defense SPF 30 PA+++ is a hybrid treatment combining skincare and makeup in a single formula.
At the heart of this innovative formula are two technologies: the UV Lip Shield System (SPF 30 UVA PA+++), a filter system developed to provide effective protection against ultraviolet rays, which are among the primary causes of skin aging. Exposure to UV rays, in fact, accelerates collagen breakdown and compromises the skin’s barrier function, contributing to the appearance of dryness, cracking, and loss of lip contour definition.
Protective action is enhanced by a second innovative technology, the Hydrating Emollient System, an advanced emollient system that creates an intelligent lipid film on the surface of the lips. This film not only reduces transepidermal water loss (TEWL), but also helps maintain an optimal skin environment, improving the quality and resilience of the mucosa over time, leaving lips soft, supple, and plump.
At the core of the formula is a synergistic complex of high-performance active ingredients:
· Hyaluronic acid, formulated as ready-to-apply spheres, provides deep and long-lasting hydration to the skin and lips
· Biomimetic peptides with a volumising effect support the physiological production of collagen and elastin
· Raspberry seed oil helps restore the lipid balance of the skin barrier, reducing oxidative stress while offering protection against free radicals A phytocomplex based on jojoba and pomegranate flower extracts works synergistically to form a biocompatible, emollient film on the lip surface, thereby minimising transepidermal water loss
Available in six shades and flavours Glass, Nude, Pink, Coral, Coca and Berry, it offers protection against UV rays and environmental stressors while delivering immediate hydration and a subtle plumping effect. With continued use, the formula helps to support long-term lip health through a blend of targeted active ingredients.
Supreme Firm & Glow Soft Body Balm, 200ml, £48
Ultra Elasticity & Glow Body Butter to Oil, 100ml, £45
The body range introduces two new targeted treatments designed to improve skin quality, firmness and elasticity, particularly suited to the warmer months when skin is more exposed and in focus.
The Supreme Firm & Glow Soft Body Balm is a body balm with a velvety texture that melts seamlessly into the skin, leaving it soft, radiant, and visibly firmer. Its delicate gold shimmer effect enhances the skin with elegance, while its action on key markers of tone and elasticity helps to progressively improve its overall appearance.
The exclusive formula includes:
- Chlorella Vulgaris extract, which stimulates collagen and elastin production, improving skin firmness and elasticity
- Acmella Oleracea oil extract, with a firming and lifting effect, helping to restructure the dermal matrix
- Native beta-glucan, combined with sweet almond, argan, and jojoba oils, along with shea butter, to provide deep nourishment and protect against moisture loss
- Golden pearls, delivering an instant glow that enhances the natural contours of the legs
Ultra Elasticity & Glow Body Butter to Oil stands out for its transformative texture, which melts from a rich butter into a silky oil upon contact with the skin. It provides intense nourishment, enhances skin elasticity, and its pink shimmer effect delivers an immediate, even glow, enhancing the skin’s natural radiance.
The formula combines carefully selected ingredients:
- Dipalmitoyl Hydroxyproline, a peptide that protects collagen and elastin while improving skin elasticity and firmness
- Murumuru and shea butters, providing deep nourishment through a synergistic blend of fatty acids, lipids, and unsaponifiable fractions
- Sweet almond oil, rich in oleic and linoleic acids, to support deep skin elasticity
- Vitamin E, with a powerful antioxidant action
- Pink and gold micropearls, delivering an immediate and uniform illuminating effect
Together, these launches reinforce Miamo’s commitment to a protocol-driven approach that addresses skin concerns through targeted, scientifically grounded solutions across both face and body.
Dr Camilla D’Antonio, co-founder of Miamo, comments: “The UK represents an important step in our journey as a brand. We are proud to introduce not only our products, but also our philosophy of protocol-based skincare, which lies at the core of our scientific expertise. Education and consistency are central to our approach, and we believe that sharing this with a new audience will allow people to better understand their skin and how to care for it over time.”
As Miamo enters the UK market, the brand builds on its established presence in Italy, introducing its personalised, results-driven methodology to an audience increasingly attuned to efficacy, transparency and long-term skin health.
