Based in Zagreb, Croatia, Price on Request is an award-winning multi-gender brand. Independent and aware of today’s wants and needs, they create clothes that speak to courageous and bold individuals with a strong sense of self. Established in 2016 by designer Gala Vrbanic who has an MA in Visual Communications at Zagreb’s School of design.
Gala has won multiple international competitions both in fields of fashion and graphic design, being the winners of the 2017 ELLE Style Award Croatia and the Fashion Scout South East Europe 2018 Award. Now winning a ‘One to Watch’ title from Fashion Scout, this fashion brand is clearly making waves and gaining acknowledgement for their work all across Europe. The brand cuts a clean oversized silhouette with multilayers and reflective elements.
Gala takes inspiration for this collection from her mother’s 30-year-old Croatian brand Xenia Design. Carefully trawling through the archives of her mother’s collections, Gala selected and reinvented old items with a goal to create garments that could correlate and appeal to today’s society. The SS19 collection is completely recycled and environmentally friendly, as Price on Request want to do their best to stop pollution and save the world.
Each original garment is altered in a series of phases. In the first phase, Gala changes the intention of the piece by turning it into a garment with a different function. The second phase changes the silhouette. Then lastly, the third phase works on decoration with embellishment and print. The main objective for Price on Request is to improve functionality of garments, giving every piece a story and a journey.
Celebrating fashion whilst remaining eco-friendly really makes Price on Request stand out as a fashion brand to watch out for in the future.
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Word by Karine Laudort.
