Following their ‘A Gift from the Heart’ campaign, which ran throughout December, luxury jewellers, Laings, are delighted to announce that they have donated £5,000 to the British Heart Foundation (BHF) to help them to continue the life-saving work that they do.
Laings understood that more than ever we needed to look at ways to support important charities, such as the BHF. Inspired by the season of giving they ran a campaign, A Gift from the Heart, to raise awareness of the work that the BHF are doing before gifting them with a one-off donation of £5,000.
The BHF is a charity that resonates personally with the Laing family, and they are dedicated to helping them to raise vital funds. The campaign ‘A Gift from the Heart’ was a special way to say thank you for all of the life-saving work they do.
Stuart McDowell, Retail Director at Laings, commented: “We’re delighted to be able to support such a valuable charity, and we hope that our donation really could help work towards life-changing differences as they continue their vital work.
“We know that the BHF has faced huge challenges in the past year, and understand that they still need our support. Their research must continue as they work towards a better future, and it’s a privilege to be able to help in any way we can.”
BHF Research
BHF is a charity that funds research to find cures and treatments for heart and circulatory diseases, the world’s biggest killers. Over the years they’ve helped to develop machines which can restart hearts, devices to correct heartbeats and so much more. However, heart and circulatory diseases still kill 1 in 4 people in the UK, and there’s more work to be done. Laings donation will help to support their vision of a world without heart and circulatory diseases.
Sammi Skelding, Partnership Programme Lead at BHF, noted: “We are so grateful to Laings for their fantastic support. Our life saving research into heart and circulatory diseases is only possible thanks to donations. Laings have been great supporters of our work for many years and we are so thankful for all they do to help us beat heartbreak forever.”
The effects of Covid-19 have cut the charities ability to fund new research in half. Slowing down now puts even more lives at risk, at a time when hearts need more help than ever. Over the year, shops had to be closed, countless fundraising events were cancelled, and plans were put on hold. However, research is so important now to deal with new and pressing challenges, but also to protect 60 years of progress.
The work of the BHF is far from done, and Laings hope that their donation can help the charity to take steps to support loved ones now and in the future, moving ever closer to beating heartbreak forever.
About Laings
Laings is a destination for those in search of special treasures to celebrate landmark moments in life.
Laings host an exceptional selection of luxury watch and jewellery brands and their collection of exquisite engagement rings, fine jewellery and luxury timepieces are hand-picked with a view to becoming that precious item to be cherished throughout the generations. The ethos of the company is simple – everything we do is for a memorable occasion.
Growing from strength to strength in recent years, Laings now has three stores in Glasgow and one each in Edinburgh, Southampton and Cardiff, as well as a prominent online presence.
